Omeo Marketing Partnership 2022
EGMI together with Destination Gippsland and The Omeo BTA partenered together to create a promotion for the town of Omeo as a visitor destination. Encouraging people to travel the Great Alpine Road and stay and play in Omeo this winter, and visit the ski slopes from there.
Business Done Different - Business Events East Gippsland (2022)
Together with East Gippsland Shire Council and Business Events Australia, EGMI created the 'Business done different' campaign. This campaign was designed to encourage businesses to bring their next business event, team bonding or incentive trip to East Gippsland. The campaign included a digital brochure, a video promoting operators and a video promoting the region, professional photography of...
Celebrate Where You Live (2021)
In late 2021, EGMI created the 'Celebrate Where You Live' campaign. This campaign was designed to encourage locals to support locally owned businesses over the Christmas period, instead of purchasing online or via large multi-national companies. The campaign included a competition, social media, publicity, printed material and interaction with the business and trader groups.
Live Like A Local East Gippsland (2019)
This project aimed to address the typical barriers of people moving to East Gippsland by attracting prospective residents who are currently in the workforce, and providing them with the tools to progress their move to regional Victoria. The 'Live Like a Local' campaign aimed to position East Gippsland as a welcoming, vibrant and stimulating region that offers satisfying career opportunities,...
Promoting East Gippsland Produce (2018 & 2019)
In 2018/19 East Gippsland Marketing Inc in collaboration with Food and Fibre Gippsland saw an opportunity to create sustainable links between tourism, food and wine and food service that would ultimately: increase demand for our local produce drive awareness of East Gippsland as a region of quality produce increase visitation and/or length of stay of existing visitors by creating more...