Tourism Australia’s global 'There’s Nothing Like Australia' brand platform roll out has begun!

The new campaign invites international travellers to Come and Say G’day and discover the true meaning of an Aussie welcome.
What is a campaign without our new Brand Ambassador to the world - Ruby, who is a CGI-animated souvenir kangaroo, and voiced by Australian actress, Rose Byrne.

Come and Say G’day reminds the world why There’s Nothing like Australia through use of recognisable and beloved icons, stunning scenery and warm Aussie characters, inviting international travellers to discover the true meaning of an Aussie welcome.

After global travel borders being closed for two years, Come and Say G’day will welcome back international travellers in a joyful, creative and unmistakably Australian way.

Visitor economies around the world are looking to rebuild as we emerge from the pandemic and that is making the tourism landscape more competitive than ever before, which is why we have made sure Come and Say G’day will cut through and make Australia stand out.

To get inspired for this incredible new adventure, consumers are invited to Discover their Australia here

CAMPAIGN INDUSTRY TOOLKIT

Tourism Australia has a developed a factsheet and industry toolkit with campaign information, social media tools and a range of static and video assets for tourism operators. Industry are encouraged to download the toolkit and utilise the assets in their own digital and social channels. In addition, tag any social media posts with #ComeandSayGday and #SeeAustralia. There is also a short video explaining how to use the toolkit on the corporate site. View the campaign and access industry resources here.

COME AND SAY G'DAY INDUSTRY WEBINAR

Tourism Australia will be holding an industry webinar at 11am AEDT on Friday 28 October. Register to learn more about the campaign and the assets available to leverage the Come and Say G’day campaign. Register to attend here