News Article

EGMI and Bairnsdale Regional Health Service Join Forces to Attract Healthcare Professionals to East Gippsland


  Friday 9th February, 2024
Author:   Liz Whitehill

In a proactive step towards addressing the growing need for healthcare professionals in the region, East Gippsland Marketing Inc. (EGMI) and the Bairnsdale Regional Health Service (BRHS) have come together to form a collaborative partnership aimed at not only promoting health and wellness but also attracting talented healthcare experts to East Gippsland.
The collaboration between EGMI and BRHS is much more than just a partnership said EGMI Executive Officer Liz Whitehill “It's a shared vision to make East Gippsland an appealing destination for healthcare professionals and the support workers a large operation such as BRHS requires.”
Known for its breathtaking natural beauty, strong sense of community, and flourishing lifestyle, East Gippsland offers an ideal backdrop for healthcare practitioners to thrive in their careers while enjoying a high quality of life.
A key objective of this partnership is to showcase the diverse and rewarding career opportunities available in the region, particularly within the healthcare sector. By leveraging their combined networks and resources, EGMI and BRHS aim to spread the word about the exciting prospects awaiting healthcare professionals and support staff in this vibrant community.
The need for healthcare professionals in regional areas, including East Gippsland, has become increasingly evident in recent years. This collaboration is a proactive response to address the growing healthcare demands of the local community. By working together to market careers and employment opportunities within the healthcare sector, EGMI and BRHS are taking a significant step towards a healthier and more vibrant future for East Gippsland.
As the partnership takes shape, healthcare professionals are encouraged to explore the unique opportunities available in East Gippsland. The region's captivating environment, combined with the support and resources provided by this collaboration, presents an enticing proposition for those considering a career move. Together, EGMI and BRHS are committed to making East Gippsland a destination of choice for healthcare professionals seeking a fulfilling and prosperous career.
BRHS Chief Executive Officer Vicki Farthing welcomed the partnership with EGMI.
“Bairnsdale Regional Health Service is one of the keys to a future of growth and prosperity in East Gippsland,” she said.
“Attracting professions from all walks of life – from medical and clinical staff to the many administration, service and support staff a large health service like ours needs depends on our ability to attract those talented people to this area.
“Working hand in hand with EGMI will help us achieve that goal and contribute to the bright future we believe East Gippsland is destined to enjoy.”

EGMI and Bairnsdale Regional Health Service Join Forces to Attract Healthcare Professionals to East Gippsland