Branding East Gippsland Produce

East Gippsland Produce BrandWith its green pastures, fertile soils and expansive Lakes, East Gippsland offers an abundance of high quality produce throughout the region including premium beef, seafood, vegetables, berries, chocolate and condiments.

EGMI and the East Gippsland Food Cluster are working collaboratively to develop a regional produce brand that recognises the strengths of our food and beverage sector and is synonymous with great taste and excellent quality.

A range of marketing activities will be rolled out over the next four years to promote our produce strengths, and create lasting relationships with consumers, restaurateurs and suppliers.

In January 2014, EGMI and the East Gippsland Food Cluster hosted high profile Chefs and media commentators in the region including Frank Camorra (MoVida), Matt Germanchis (Pei Modern) and Matt Wilkinson (Pope Joan / Hams & Bacon). All were impressed at the quality and diversity of the produce, and have continued a close working relationship with the East Gippsland Food Cluster.

EGMI will provide marketing support to the food cluster as it embarks on its major strategic initiative to develop a produce distribution and e-commerce system that will revolutionise the way local growers and producers distribute their produce. For more information, visit

Contact Details

East Gippsland Marketing Inc.

PO Box 1753, Bairnsdale, Vic, 3875
Telephone: (03) 5152 3677